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Xiaomi opens its own online store in Sweden - this is how the prices compare

Today, Xiaomi has opened its own online store. The shop is a subpage of the company's website and offers a number of launch discounts.

Erik Mörner
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Previously, Xiaomi has long, through partners, operated the store mistore.se, as well as a now-closed physical store in Mall of Scandinavia. Now, they are instead focusing on a store entirely under their own management. In connection with today's opening, a week before Xiaomi's major launch of new flagship products in the Xiaomi 15 series, several discounts are offered. Those who create a new account on the site are promised a 10 percent welcome discount.

Several other mobile manufacturers already offer their own stores, which all more or less compete with operators and independent retailers such as Elgiganten, Netonnet, Komplett, and so on. Samsung, Apple, and Motorola are examples of manufacturers that sell their own products directly to consumers.

Looking at the prices in Xiaomi's own online store, they sell the Xiaomi 14T Pro for 9990 kronor, the same price as mistore.se charges. However, that phone can be found at other retailers for 7561 kronor. The Xiaomi 14T costs 7990 kronor in Xiaomi's store, while Mistore.se only charges 6490 for it. The Redmi Note 13 Pro costs 2990 kronor at Mistore, while Xiaomi themselves charge 2690 kr for it. 

Xiaomi in Sweden says that the launch of their own store does not mean any change for Mistore, which continues to be an official authorised retailer for Xiaomi. The range on mistore.se and on mi.com/se/store/, where the new store is located, will be very similar, but according to Xiaomi, certain products will be launched exclusively only on their own online store.

 

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