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"Little yellow app"

DHgate - this is what you need to know about the new top app

A Chinese app has gone viral under the phrase "little yellow app" and is quickly climbing the charts. 

Erik Mörner
Published

On social media, the app DHgate, or as those who advertise it often call the app "the little yellow app" to create mystique, has spread rapidly. In Apple's App Store, the app is now the second most downloaded, and in Google Play, it ranks sixth.

Another shopping app from China

The app itself is not new but has been around for many years, though it is only now that it has gained wider distribution here in Sweden. Just like Temu, the idea is to offer a wide range of various products. The focus is largely on clothing, but there is everything from car parts to toys, health and beauty, jewellery, household goods, garden items, and more.  

Just like with Temu, shopping in the DHgate app is designed like a game, with coupons and free products that customers can win. Shipping takes 3-4 weeks because the products are sent from China. The DHgate app has received a lot of attention in recent days, perhaps in the shadow of the trade tariffs that the USA has imposed, especially against China. 

Fake branded products

Looking more closely at the range on DHgate, the obviously fake branded clothing is particularly noticeable. For example, we quickly find clothes where the brand instead of the well-known Calvin Klein says "Caini Kener" and on the pages with mobile phones, what appears to be an iPhone is sold with information that it is an Android phone for just under 2000 kronor with a 108-megapixel main camera, 8000 mAh battery, memory card slot, and 7.3-inch HD screen. 

In app stores and on platforms like Trustpilot, there are positive reviews mixed with many negative reviews from users who have difficulty contacting customer service or have not received their orders. There are also complaints about the quality of the delivered goods. 

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