First in global expansion

Review: Oppo Reno 14 - First review

Oppo makes its debut in Sweden for the first time, and they do it with a mid-range mobile that has character and camera focus.

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Recently, the mobile manufacturer Oppo made its entry into the Swedish market. So far, they are only sold by the retailer Power, but we can expect an expansion quite soon. Oppo promises that the entire product range will come to the Swedish market, and the goal is ambitiously set to third place in the Swedish market. Just behind Apple and Samsung, that is. Oppo has a wide range of phones in different price ranges, high-end camera phones, innovative and thin foldable phones, as well as tablets and smartwatches. Going from zero presence to third place, even if they say it will take five years, is undeniably a bold goal. Not impossible, though, considering the product portfolio.

First in a flood of news

The Oppo Reno 14 is the phone that will lead the way when Oppo launches in Sweden. Since Oppo is the parent company of the already known and established OnePlus in Sweden, it is easiest to present the Reno family as Oppo's slightly cheaper phones aimed at a somewhat younger audience. Like the OnePlus Nord.

A separate app store, quite a few junk apps and

We will return to what Oppo and OnePlus have in common, as we find several similarities largely due to the fact that the two brands have had an increasingly coordinated and joint development department for a couple of years. But first, let's get acquainted with what makes the Oppo Reno 14 unique. 

If Oppo were to present the Reno 14 themselves, they would, as I have seen, mostly highlight the pearl-inspired, intricate decoration on the back and the phone's powerful 'AI flash'. I wouldn't say that any of this feels entirely part of the overall experience. The swirl design, inspired by mother-of-pearl and mermaids on my white test example, is only on that unit and not on the other colour options. It is also not something that is reflected in the software. I really try to embrace using more flash when I take pictures in the dark, but what I mostly notice then is what has made me never use flash when I take photos with my phone, that those I take pictures of are dazzled and grimace so every picture becomes unusable. I'm not entirely clear on what Oppo means by AI's role in the flash, but I can appreciate that the colour tones and colour reproduction generally become quite natural despite the flash.

Generally in daylight, without flash then, the cameras take good pictures with fine colour reproduction and especially the optical zoom on the telephoto camera, because here there is both wide-angle, main camera and telephoto, provides more magnification than I expect in this price range. 

Customised appearance

Oppo's phones come with the Color OS interface on top of Android and here we notice clear similarities with Oneplus Oxygen OS. Not surprising given the companies' close cooperation and kinship. In the photo gallery, which is linked to Google Photos, but is still a separate app, I find, for example, AI-driven tools for photo editing that are similar to what I have seen with Oneplus. The Oppo Reno 14 series was launched globally this summer, but is only now coming to Sweden, so I don't really see anything new here. The AI editing of photos shows the same flaws that Oneplus had a year ago and when I try to remove things in a photo, they are replaced by other things that the AI has imagined. So it doesn't add any direct benefit.

Welcome newcomer

The phone is water-resistant and protected against dust, has a large battery, fast charging, and cooling. The Oppo Reno 14 is powered by a Mediatek chip, but even though it doesn't deliver top performance and is slightly below similar phones in the same price range, the phone can get quite warm under load, although it doesn't become a major issue.

It's interesting to get to know a new mobile brand in the Swedish market, and even if the price of this phone is a bit on the high side considering what you get, Oppo will surely make an impression here.

Questions and answers

Where does Oppo come from?

They are Chinese and have the same parent company, BBK Electronics, as Oneplus, Vivo, and Realme. Oppo has been selling its phones for a long time in several European countries, but it is only now that they are entering the Nordics. At similar trade shows, we have been able to check out the phones, and it is mainly their foldable ones that have impressed. 

What happens now for Oppo in the Nordics?

They are starting with this phone and with Power as the retailer, but they say that the entire product range will soon be available in Sweden. 

What is the connection to Oneplus?

They have the same owner and largely coordinated development. Pete Lau, who is the CEO of Oneplus, is also the CPO (chief product officer) at Oppo, and as mentioned, they largely have a shared organisation.

An alternative

The clearest alternative is the Oneplus Nord 5, which is cheaper, but you don't get as much optical zoom.

Camera example

Above all, the zoom is unusually generous for this price range and can compete with more expensive phones.