Big and strong

Swish is the strongest brand in Sweden

For the fourth consecutive year, the payment service Swish is ranked as the strongest brand.

YouGov, the global market research company, has now released its annual report on Sweden's strongest brands. For the fourth consecutive year, Swish is ranked as the top brand in the country.

In second place came Ikea with Volvo in third place and SVT Play in fourth place. The first distinct IT company is Google, which ranks eighth.

In a press release, Pär Ekroth, commercial director at Swish, says, “It is incredibly fun to win this award for the fourth year in a row. Our users are always in focus, and we are constantly working to find new ways to further simplify everyday life for them.”

According to the latest figures, the service has 8.6 million users, and in December 2024, 96,123,400 payments were made with a total value of just over 50.5 billion kronor.